Love Where You Live
Shouldn’t you love where you live? See why more people are selecting Craig Diez and his team to help them find their happily ever after in the Sacramento area and its surrounding communities.
If you don’t wake up excited, motivated or scared—whatever that feeling is—you will never succeed in this business.
There is no magic wand that I know of for performing well in real estate, nor are there any special tricks. While certain qualities like organization, prioritizing, time management, people skills and a positive outlook are essential—nothing is more important than hard work. Every client is different and every escrow has a life of its own.
I was always interested in real estate and began pursuing my career in Sacramento in 1998. Although I had only a small following of friends and family living locally, I was able to quickly build my book of business and within two years I opened up a small boutique company—Diez and Leis Real Estate Group. We opened our company in a residential home in the heart of Carmichael—a warm and friendly environment. My partner and I quickly built our market share to a point where franchises came a knocking. We chose Coldwell Banker, which we believed to be the premier name in the business and it really made all the difference. Our five-agent company grew into a 40 agent company with 450+ transactions per year.
Twenty-nine years later and over 1,300 escrows personally closed, I owe my expertise level to the diversity in property types I have sold. From high-end estates to entry-level properties, from duplexes to apartment complexes, from bank-owned and corporate-owned real estate to in-fill development and new home sales, my knowledge level has constantly grown. With this knowledge, I have reached a high comfort level in selling real estate. I have learned to communicate the important aspects of a real estate deal, while not making the experience overwhelming.
I get the feeling I was groomed to do this job. Due to my experiences growing up in Venezuela and Mexico through high school, I picked up some important traits that have been crucial to my success in the business. Learning new languages and living in other cultures taught me to see things from many perspectives. Speaking two languages has also allowed me to serve a broader spectrum of clientele.
My team and I take great pride in being able to help our clients with their real estate needs and at the same time, help them feel a certain level of comfort throughout the process.